What Is a CMO Dashboard, and Why Does It Matter? (Plus Metrics To Include in Yours)

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As a Chief Marketing Officer (CMO), you want to stay in the know about your marketing performance. Keeping your finger on your marketing’s pulse ensures you’re making a wise investment with your budget.

So, what’s the best way to stay in the loop? With a CMO dashboard, of course!

On this page, we’ll cover everything you need to know about creating a CMO dashboard, including:

What is a CMO dashboard?
Why you need a CMO dashboard
14 metrics to include in your CMO dashboard
Keep reading to learn more!

What is a CMO dashboard?
A CMO dashboard is a comprehensive overview of your overseas chinese in europe data performance based on key performance indicators (KPIs). It’s a centralized area that gives you a broad snapshot of how your marketing campaigns drive results for your company.

Why you need a CMO dashboard
You may not feel like you need a CMO dashboard, but they offer a lot of benefits for your business. Here are some reasons to create a Chief Marketing Officer dashboard:

1. Better overview of your marketing
A big benefit of using CMO reporting dashboards is that you get a better overview of your marketing. Having all your most important metrics in one dashboard makes it easy to see the bigger picture of your marketing performance.

You can easily spot trends and patterns with all the data showcased in your dashboard. Your dashboard will also provide a great summary of your data that you can use to take your next steps with your marketing.

2. Saves time from sifting through data
CMO dashboards also save you time. Instead of sifting through pages of data to try and find the insights you need, all your data is showcased in one easy-to-read dashboard.

Instead of spending time sifting and collecting data, you can spend your time uncovering insights from your data and learning how to proceed with your marketing strategy.

3. Helps you know what to prioritize
When you create a CMO reporting dashboard, you have a complete overview of your marketing, meaning can easily spot problem areas that need attention and improvements. With all your important KPIs in one place, you’ll easily spot which ones are falling behind expectations, so you can spend time and effort improving them.

14 metrics to include in your CMO dashboard
Are you sold on using a CMO marketing dashboard? Great! Now it’s time to figure out what metrics to put in your CMO dashboard.

Here are some must-have KPIs to include in your dashboard:

1. Conversion rate
What it indicates: How many people complete your desired conversion actions, like buying a product

Why you should add it to your CMO dashboard: If you’re creating a CMO reporting dashboard, you need to add conversion rate as a KPI in it. Conversion rate is one of the holy grail metrics of marketing — it indicates whether people are taking desired actions that lead to revenue.

Including this KPI in your marketing dashboard enables you to understand whether people are converting from your campaigns. A low conversion rate indicates that something is missing or deterring people from completing those actions.