2.0% fee for every transaction. This cost is on top of the default cost that is deducted by the third-party service you are using on your site. However, if you are using Shopify’s Advanced plan, then you need to pay 0.5% per transaction; but this plan costs $299 per month, which is extremely expensive.
Their default payment gateway, Shopify Payments, has no transaction fees. Although a basic credit card fee will be charged on each transaction. Shopify has its own credit card fees that start from 2.9% + 30 cents on each transaction. When you upgrade to a larger plan, the transaction cost is automatically reduced.
Payment Solutions – WooCommerce
By default, WooCommerce integrates Paypal and Stripe payment gateways. However, you can easily add any payment solution to your WooCommerce store using WordPress addons and plugins.
WooCommerce payments
WordPress plugins also make it easy to use thousands of regional payment solutions on your site, meaning you can request a payment service and it will most likely be available as a plugin. You can also create your own custom payment solutions and add them to your online store.
WooCommerce never charges a cent for any transaction. You only have to pay the default fees for any third-party solutions you use to accept online payments. This way, you can keep what you earn.
Large online stores that use a third-party payment service can use WooCommerce and save a lot of money by not having transaction fees. However, if you are a startup and want to use Shopify to build your online store, then their default payment gateway has the lowest upfront cost.
The winner: It's a tie. Both Shopify and WooCommerce have tons of options for payment solutions and can be modified depending on your online store's requirements.
5. Accessories
You can use any e-commerce platform to create your online store, but it won't be a complete solution without the help of plugins and extensions. Sooner or later, you'll need to add more features to your site, and that's where addons come into play.
Some of these add-ons include email marketing services , email database lists poland lead generation tools , SEO tools, analytics solutions , customer support software, and much more.
Whether you're using Shopify or WooCommerce, you can add tons of third-party plugins and tools to your online store to take your site to the next level.
Plugins – Shopify
Shopify has an app store that is similar to Google Play for Android phones. You can download and install any app from the Shopify App Store to add it to your online store. There are hundreds of thousands of apps available in the Shopify App Store. It also allows you to use the API key of any plugin to integrate it with Shopify.
Shopify App Store
A great example of a lead generation tool is OptinMonster . It is the most popular email marketing tool that helps you build an email list and reduce cart abandonment. Their apps are powerful in helping you manage SEO, reviews, coupon codes, countdowns, and much more.
You can use free and premium Shopify store plugins to add features and functionality to your site. Free apps integrate with your store via API keys, and premium apps come with monthly and annual subscriptions.
Plugins – WooCommerce
WooCommerce is a WordPress plugin that makes it flexible. It works easily with the other 50,000 free WordPress plugins. It also integrates easily with premium WordPress plugins.
WooCommerce extensions
It's easy to use these plugins to add amazing features to your online store, such as payment solutions, SEO and analytics solutions, speed optimization tools, content tools, product review plugins, and much more.
We recommend some:
All-in-One SEO : Optimize every page and post on your site for SEO including your product and category pages.
MonsterInsights – Track your WooCommerce analytics right from your WordPress dashboard.
SeedProd – Create beautiful landing pages and use custom WooCommerce landing page blocks to promote products and increase sales.
TrustPulse : Increase trust and boost conversions by displaying real-time notifications of user activity on your site.
OptinMonster – Grow your email list and convert visitors into customers with engaging lead capture forms.
As your business grows, you can hire an in-house development team to create custom plugins and extensions that integrate with WooCommerce. This way, you can easily add any functionality to your eCommerce site without any hassle.
The Winner: WooCommerce is the winner. We tried adding custom apps to Shopify and it was extremely difficult. However, WooCommerce integrates easily with any custom plugin and you can also upload your own custom add-ons through WordPress. Being open source software, the flexibility it offers is unmatched.