Before you start creating Google Shopping

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As with any campaign, Google Ads will never exceed the budget limit you enter, but keep in mind that this is an average, in fact it could spend more on some days than others.

Let me explain better.

Google ads does all this to optimize the costs of the united arab emirates business email list campaigns because on the days in which it uses a greater amount of budget it means that your ad has a greater chance of being clicked. Ditto for the days in which you spend less, in which Google notices that there are very few possibilities of sale and therefore saves on the total budget.

But let's go into more detail...

For Google Shopping product campaigns you will only pay the CPC (cost per click) that is, you only pay when a user clicks on your ad. For showcase campaigns instead it is CPE (cost per engagement) therefore you will spend when you create some reaction in the potential customer, such as clicking on the ad or when it is displayed for more than 10 seconds.

How to sell on Google Shopping? The basic requirements
Ok, now let's get serious…

campaigns you will need to:

have or if necessary create a Google account , such as a simple Gmail;