Key Challenges of Marketing Automation

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With today’s marketing automation, every marketing campaign should be a roaring success. Wait, not so fast. Sure, technology itself is certainly a boon to marketing, but that assumes that marketing automation can be done correctly. Unfortunately, that’s not always the case for marketers. Let’s look at some of the current challenges that are holding teams back.


Marketing automation platforms do come at a cost, and that cost is usually not cheap. In fact, most companies that use these systems are large enterprises. But more and more small and medium-sized companies are beginning to use the software as well. Regardless, since this technology is often complex, it is very important to use it correctly. One of the biggest reasons why marketing automation fails is not having a team that understands how to use the tool properly. Without the right basic understanding, hours, days, weeks, and money can be wasted on a system that produces no results. Many experts believe that the key here is to not only ensure proper onboarding training, but also to ensure top-notch support once the implementation begins.


It goes without saying that having the right data from the beginning is chile telegram number database essential. Marketers often do a great job setting up the right automation platform, only to find themselves unable to fully utilize that setup. Data is like oxygen, and without it, any marketing strategy will surely die without this essential element. This is why proper data collection over time is so important. Take email, for example. Every year, a large percentage of addresses become obsolete. Without the data being properly cleansed and updated on a regular basis, marketers will find that their promising communications fall through the cracks.


It would be remiss to leave out content. With the right platform and data, it really comes down to content that engages your audience. This is another challenge marketers face when communicating. But if the message is customized and segmented, there is a good chance of capturing the reader’s interest.

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