12 Examples of Marketing Tactics for Every Small Business

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12 Marketing Tactics: Definition, Examples & Choosing Your Marketing Tactic
Semrush Team



How to Choose the Right Marketing Tactics for Your Business
All marketing starts with a credible website
What are marketing tactics?
Marketing tactics are specific activities designed to implement your strategy and achieve your marketing goals.

For example, publishing an infographic as part of your content marketing strategy to increase brand awareness:

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Marketing tactics help you reach your target audience, maximize sales, and stay competitive. Tactics vary depending on your niche, budget, and age.

For example, both new and established companies post on social media to get their name out there.

But big brands with more resources could also sponsor an expensive giveaway to encourage advocacy.

Note that marketing tactics differ from marketing strategies or objectives. Let’s see how.

Marketing Tactics vs. Marketing Strategies vs. Marketing Objectives
Let's say your marketing goal is a higher plane. In this case, your strategy is the ladder and each tactic is a step.

an infographic showing what marketing strategy is
Your marketing objective is a specific outcome designed to help you achieve broader business goals. For example, increasing website traffic or increasing sales.

But to do that you need a high-level plan (your marketing strategy ).

If your goal is to increase organic traffic, your strategy might be to improve your indonesia email list Google rankings using SEO. One tactic might be to optimize existing content.

By documenting your strategy, the people involved stay focused on one key objective. It also prevents you from trying too many random tactics at once, which makes it difficult to track what works and what doesn’t.

Divide your marketing strategy into different branches to achieve your goals. Break complex processes into more manageable parts. This way you can monitor more easily and accurately.

Some examples of marketing strategies you could implement are:

With digital marketing
Physical Marketing
Social Media Marketing4
Email Marketing
Content Marketing
SEO
Marketing Tactics to activities that fall under one of these strategies.

For content marketing, you might write keyword-optimized articles or design linkable infographics.