All marketing starts with a credible website

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Define your marketing strategy and tactics with the SMART methodology to create your targeted list.

Let's say you're a real estate agent.

In this case, browsing hundreds of relevant LinkedIn profiles to get contact inquiries and build your network will likely work.

This tactic won’t have the same impact for a business-to-consumer (B2C) brand. But a lebanon email list public-facing stunt to grab attention (with the right product targeted in the right place, as in the examples above) might.

For business-to-business (B2B) brands, you need initiatives that address a longer buying cycle.

Creating SMART marketing tactics helps keep your strategy on track. And a successful strategy means meeting, maybe even exceeding, your marketing goals.


Your website is the most important tool in your digital marketing strategy.

Start with a site audit to make sure your site is in tip-top shape. Then move on to creating keyword-optimized content using the Keyword Magic Tool .

Plus, the relevant terms it reveals can inspire ideas for other marketing tactics on this list.