4 reasons to create your company website as soon as possible

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No matter the size of your business, having a digital presence is essential. After all, if you are reading this text right now, it is precisely because you are using the internet to solve your problems. Your customers will do the same, and you need to be online to meet this demand.

In Brazil, there are currently 139.1 million people accessing the internet daily and believe me, all of these people may visit your website at some point.

In a brief analogy, imagine the internet as a commercial avenue with a lot of traffic. Having a location and a good display window in this space is what will guarantee good sales. You don't want to be left out, do you?

To help you on this journey, below we present four office 365 database reasons why your company needs a website.



1. Have a virtual home


Organizing an office and/or commercial space was the starting point for your company, and it will also be the case virtually. It is important that you have a space to receive and serve your clients.

“Ah, but my company is on all social networks, isn’t that enough?” Having an organized and updated page on social networks is important, but it doesn’t replace a website. It’s important to have a space to direct that customer who needs more information about your product/service.

Furthermore, with a website you will have other information and metrics about your customers, in addition to being able to create a lead generation strategy and a better relationship with your customer.



2. Credibility


A website will be your virtual business card, providing a wealth of information about your company and its products. In times of crisis, having a well-organized website conveys confidence when it comes to winning over new customers. It shows that your company is serious and goes beyond social media.

Having a well-designed website with good design, simple navigation and well-written information will give you the opportunity to compete with large companies, after all, you have a virtual page that is as good as that of your biggest competitors.

Having credibility can boost your sales. In Brazil, 102 million people have access to the internet. This large portion of the population uses the network daily to research products and services, as shown in a survey conducted by TNS Research International in 2010, which found that 90% of users research online before making purchases.



3. Let search engines work for you


You don’t need to have a 24/7 employee to keep your business reaching people all the time. Your website will always be available so potential customers can learn about your work, find information, and get in touch with you.

For companies that want to develop an online business, their customers will be able to make purchases at any time, in a very simple way you will make profits even while you sleep.

Having search engines working for you is one of the great advantages of having a good website. This means your business will be discoverable. For example, if your business is a cake shop, you will be able to find it anytime someone searches on Google for cakes in your city.

All you need to do is work on your page's SEO and have good content to achieve good organic results. You can also use paid ads to increase the chances of your site being found.

Think about it, every time you need some information, the first thing you do is turn to search engines, like Google, to find what you need. Your customers do the same, use this to your advantage.



4. Customer relationship


Think about it, nowadays everyone is connected all the time. Being available virtually means being at your customers' fingertips. Having an updated and responsive website, that is, one that adapts well to mobile devices, will give you another opportunity to build relationships with your customers.

Furthermore, by generating leads, creating content and using email marketing, you can be increasingly present in your customers' daily lives. You can also get to know them better. This proximity will ensure that your company will be remembered at the time of purchase, increasing your sales.

Having a website gives you the opportunity to use several tools that will tell you exactly who is visiting your company's page, in sociodemographic data, helping you to understand and outline new strategies to reach this audience.



Conclusion


Entrepreneurship has been evolving towards the virtual environment for some time now, and those who don't see this may be left behind. Just do a little research and you will realize that large companies, new startups and even your competitors have an online presence.

If you've come this far, it's because this idea is crossing your mind, so don't worry, the future is digital and it's up to you to decide whether your company will adapt or be left behind.

Having a good website can be a decisive step in your Digital Marketing strategy, giving customers proximity and ease when contacting your company. Well, you already know how important a website is, it's time to take the first step, preparing your company for the future, use the internet to your advantage, and increase your sales.