While Salesforce products have AI integrations

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They avoid being too “salesy” at this point. Instead, they offer value. Remember, customers are looking for answers and insights. They are not necessarily ready to make a purchase.

Top of the Funnel Metrics
To measure the success of your ToFu marketing strategy, establish a strategy for collecting conversion funnel analytics. By collecting data, you can better understand which ToFu strategies are working and which aren’t. Then, double norway email list down on the winning tactics and tweak the ones that aren’t working.

Here are 5 useful funnel metrics to help you measure the impact of your strategy:

Unique Visitors: The number of distinct visitors to a website to measure overall reach.
Click-through-rate on ToFu content: percentage of clicks on Top of Funnel content, to measure audience interest.
Social Media Engagement: Total likes, comments, shares, and interactions, showing interaction across channels.
Downloads: Number of content downloads, reflecting lead interest and engagement.
Brand mentions and PR coverage: Instances where the brand is mentioned in the media or press, indicating visibility and reputation.
If you want to get data on these metrics for your competitors, Semrush's Traffic Analytics tool is a great place to start. In the last section of this article, we provide an example of an analysis.

Start of the conversion funnel