Start by thinking about what content they need.

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Example: Mel Robbins

Mel Robbins is a motivational podcaster argentina b2b leads and best-selling author of The 5 Second Rule and High 5 Habits. Her life advice is fun and science-based, while also being compassionate, relatable, and relevant.

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Mel speaks naturally and uses lots of hand gestures — everyday body language that many other video stars have learned to suppress. On her social media channels, she often shares vulnerable moments but uses them as a starting point for imparting lessons.

How stories interact with the storyteller
Imagine if any of these stars tried to imitate each other. Can you imagine Gary Vee giving home improvement advice or Mel Robbins leading a tough business seminar?