First, define your market. Remember, the market is just an idea, not a tangible thing.

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shaownhasan
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First, define your market. Remember, the market is just an idea, not a tangible thing.

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You have to brazil b2b leads decide how to define your market boundaries. Next, consider the different benefits that customers in that market seek in your product category.

Different customers will prioritize different benefits. Some may be more concerned with price, while others prioritize quality or convenience.

For example, in the home insurance market, some customers care most about customization and only pay for what they need (functional benefits), and this is the focus of Liberty Mutual's marketing campaign.

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