Educational Marketing refers to all the activities developed by educational institutions with the purpose of generating potential students in order to improve the profitability of the business, while at the same time increasing the number of enrolled students.
That is, it follows the marketing footprints that we all know, but applied specifically to educational institutions until they conquer the student audience they want to reach .
Educational Marketing has arrived to help institutions achieve better results, while experiencing a decline in customer acquisition (in this case, the student).
And with the actions suggested by the new and renewed Digital Marketing , and due to the ease of segmentation, you can direct your actions, messages and strategies to those who might really be interested in your services.
We talked about how, thanks to Digital Marketing and Inbound Marketing, educational institutions have the opportunity to use tools that allow them to fine-tune their sales techniques. But let's look at it with real examples so that you can understand what this methodology is all about, which will save money and increase the number of enrolled students:
4 Examples of educational marketing to attract more students
We compiled a list of educational institutions that have trusted and applied the correct Inbound Marketing techniques both on our continent and abroad, and created a list of 8 great examples so you can do your own analysis. – /wp:paragraph –>
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EIA University
Educational Marketing Strategies-example-University-EIA
It is a private higher education institution located in Colombia that trains professionals from different areas in undergraduate and graduate studies. Universidad EIA understood that the path for a student to become an enrolled student depended basically on two types of situations:
People who do not know that they should study a postgraduate degree and who are at that stage where they discover a problem.
People who are clear that they want to pursue a postgraduate degree and need information to decide which one and at which institution they will pursue it.
Understanding that they had the possibility of offering their services in these two key stages, they created an Inbound Marketing strategy that would allow them to send a message to that target audience: potential students, and for them to understand that in order to achieve personal growth, they had to complete higher education and postgraduate studies.
However, the strategy was not complete because they needed to apply Inbound holistically and be able to treat those leads naturally with Marketing Automation.
That is to say, the University was concentrating on marketing techniques to promote the institution and position it, but they were leaving aside the other part of the strategy that led to the conversion of potential clients, in this case, students.
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Through workshops, the University was able to understand who its Buyer Persona was and based on this, the sales funnel was created; subsequently, rich and highly targeted content was produced through 10 eBooks.
Once the content was ready, the Marketing Automation plan was created to nurture the lead, qualify it and advance it in the Institution's purchasing process. Likewise, Landing Pages, Pop-ups and a contact center were created to call the leads that were hottest or most ready for an invitation to sign up.
With all the Educational Marketing strategies estonia whatsapp resourcealready in place, the execution began to promote the content from the top of the sales funnel , the one that had already been identified to promote the University.
The result obtained after 8 months of applying Educational Marketing strategies with the help of Inbound Marketing was to attract new students. New enrollments increased by 23% compared to the previous year.
EIA University understood that the best strategies to attract students are those applied from the conception of Inbound Marketing. Since then, they have been generating efforts to produce content to nurture their leads. These are also highly segmented to increase the percentage of enrolled students year after year.
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