Amazon Prime Day 2019: How to take advantage of its many benefits

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Established in the commercial calendar for the great discounts and bargains that can be seen in its catalogue, as with other days such as Black Friday, Amazon Prime Day 2019 has arrived and from today until tomorrow, the 16th, you can take advantage of all the advantages offered by the e-commerce giant.

What is Prime Day 2019?
Prime Day 2019 takes place over the 48 hours that span July 15 and 16, when the e-commerce provider offers exclusive deals to its customers.

Prime customers are the ones who can take advantage of these discounts on the most coveted products the most, although if you are not, you can try signing up just for these days, and you can cancel later at no cost.

How are these days different from other normal days?
Prime Day is all about discounts and reductions on many of the products in its catalogue for a limited time. Another of the great advantages of these two Amazon star days is that the delivery service for vnpay database items is reinforced, which can arrive within 2 hours, according to the company.

Discounts apply to a large proportion of products from this firm's extensive catalogue, such as electronics, pets, fashion, gardening, etc.

According to the platform's own data based on previous years, the technology sector is the one that takes the lead in sales, with more than 40% of users purchasing at least one item of this type during the duration of these special days.

How does Prime Day contribute to Amazon’s marketing strategy?
We must also consider Amazon Prime Day 2019 as a true phenomenon from a commercial and marketing point of view, since those sellers who have sponsored advertising campaigns during this period manage to increase their sales fivefold compared to the average on normal days.

Not only that, but experts in the sector recognise an increase in indirect business volume in the rest of the year thanks to the fact that brands can promote their products at a lower price during Prime Day.

Therefore, it is time to consider whether selling your products through this electronic platform should be part of your brand's marketing strategies.