How to do an SEO analysis of your competition on the Internet

[shukla7789]

Positioning yourself on the Internet is like taking an exam. You don't have to get a good grade, but rather a better grade than the rest. By means of SEO analysis of the competition you can get an approximate idea of ​​the grade that Google gives to the websites that try to position your same keywords (I say approximate because only Google itself knows the real grade).

How to do an SEO analysis of your competition
SEO analysis of the competition on the Internet is one of the first steps in planning a positioning strategy. In fact, it is key when choosing which keywords to position your website for.

The analysis I propose is very simple and does not student database the use of any paid tool. As a first step, do a Google search for the main keywords you want to rank for. For each search, write down the number of results .

A very high number of results may indicate that it is a bad keyword to compete for.

Take as a reference the first 10 results that appear in each and look at the following parameters:

Number of results: How many results your keyword search returns on Google. If there are too many, you should choose a more specific keyword.

Here's an example: "Japanese restaurant Madrid" gives 217,000 results; "Japanese restaurant Madrid home delivery", 35,600. Guess which one you should bet on.

Keyword in the SERPs: I mean if the keyword appears in the URL, title and meta description of the results. This indicates whether the competition has done any SEO to appear there. For example, for “Japanese food delivery in Madrid” (you guessed it, I love Japanese food) only one of the results has the keyword in the URL, title and meta. The rest either don’t have it anywhere in the SERP or only in one or two of the parameters.