What's happening with website links?

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You’ve probably already had the experience of checking out a website or blog post, clicking on a link to check out additional information, and seeing a broken page. Annoying, right? But more than that: broken links are extremely detrimental to an SEO strategy .

Some of us may think that websites don’t have many broken links. If you’re okay with that, we have some (bad) news for you. According to Siteefy , there are around 1.17 billion websites in the world and 83% of them are down.

So, do you remember all those links you placed in your blog posts two or more years ago? How can you be sure they are still there? If they are not, your organic results will suffer.

Recently, Ahrefs released a study showing how 66.5% of links to sites have gone down in the last nine years and the main reasons why that happens. We explain it to you in this article, as well as canada phone number list teaching you how to avoid having dead links on your domain to make it stronger.

Ahrefs is a very popular software among people working with SEO. Some of its tools include site audit, link building , keyword research, and competitor analysis, which are very useful for building digital strategies and making better decisions.

Since January 2013, Ahrefs has been analyzing the link performance of websites and according to them, 66.5% of links pointing to 2,062,173 websites have gone down. In addition, 6.45% of them have temporary errors.

This is very bad for user experience and also for SEO because Google recognizes it as an issue that can affect the position of websites in the SERPs .

So, just like you would never give a friend a bad recommendation for something, you wouldn’t do the same to your audience and Google by offering them links to bad websites, right? That’s why your links need to be very good for your SEO to work through on-page and off-page actions.