TikTok video that is directed to Amazon’s app or website, where you can browse and purchase Prime Day deals.

[shaownhasan]

Amazon also successfully uses influencers to grow its brand. Its influencer cyprus business email list program incentivizes bloggers and influencers to share Amazon products via links across platforms like Instagram, YouTube and TikTok. During Prime Day, Amazon partners with TikTok influencers to create viral videos around Prime Day deals. TikTok users who interact with these videos are directed to Amazon’s app or website, where they can browse and purchase Prime Day deals.


Amazon also integrates its product listings with Pinterest, where users can discover and pin products from Amazon’s vast catalog. Plus, social reviews on platforms like Instagram and X (formerly Twitter), tagged with #FoundItOnAmazon, help the company integrate user-generated content into product listings.

Amazon also takes advantage of social media for prompt customer service. Its @AmazonHelp account on X is where customers can tweet their issues, questions or concerns and get quick help from the Amazon customer service team.

The company also uses interactive shopping through Amazon Live for live-streamed events where viewers can engage in real-time and buy featured products directly.

All these social media integrations help Amazon build engagement, drive traffic and increase conversions. It also gives its customers a cohesive shopping journey and a memorable brand experience.