summary
Universal Analytics is the latest version of Google Analytics, officially released in April 2014. In addition to all the features of Google Analytics, new features are added exclusively to Universal Analytics, so you can always owner partner shareholder email lists use the latest features for analysis.
The main differences from the old Google Analytics are:
Cross-domain implementation
User ID function enables cross-device analysis
Added functions that can be set on the management screen
New features have been added, making it even easier to use.
Since its announcement in 2014, there has been a two-year transition period from the old Google Analytics, but as of 2017, support for the old Google Analytics has ended.
Websites that have implemented Google Analytics after 2014 should be using Universal Analytics, but if you are a person in charge of a website who is not sure whether or not your website is using Universal Analytics due to a handover of responsibility, please check immediately.
If you're not on Universal Analytics yet , you should switch over immediately as some code will become obsolete !
(Related article: "AI automatically analyzes your site! What is the power of Google Analytics' Assistant function?" )