How to write a compelling press release

[shukla7789]

Press releases are gaining ground as a means of getting valuable links from newspapers. But of course, a newspaper doesn't publish just anything (or at least it shouldn't), so if you want your press releases to appear in the papers you must meet certain quality standards. In this post I'm going to show you how to write a compelling press release .

Difference between press release and press note
A press release is a news item about your company written with a journalistic approach.

A press release is an official communication from the company that is issued in extraordinary situations but may only be of interest to people related to the company. For example, when a company's president changes office. It is also used to respond to controversial issues. Imagine that someone falsely accuses your company of a crime. The normal thing to do would be to issue a press release to refute that information.

How to write a press release
I have already mentioned this before: a press truemoney database is not an advertisement, it is news. In order to be published, it must be about something truly newsworthy.

You probably can't make a press release saying that you have the best restaurant in the world (in your humble opinion), but it can be news that you open the first restaurant in Madrid where they eat insects, for example.

So first of all, think objectively about whether your press release will be of interest to any media outlet.

Have you thought about it yet? Well, let's move on.

Company notes have a closed format. The structure should be as follows:

Header: Includes the following elements:

Title of the press release (write “Press release” next to it so that your intentions are clear)
Date and place of shipment
Company logo
Headline: The headline of your news story should be descriptive, truthful and captivating enough to catch the journalist's attention. The length should not exceed two lines.

Lead: A paragraph that summarizes the content of the press release. It should answer the 5 Ws of journalism, you know, what?, when?, how?, where?, and why?

Body: The heart of the matter, the news itself. A basic rule of journalism is to write the most relevant information at the beginning, and then break it down later. Write clearly and concisely and don't go over one page.

Company information: Below the news, slightly separate, write another short paragraph describing your company.

Contact: your contact information so that the journalist can provide further information if necessary. Also include your position within the organization chart.

Supplementary material: This includes photographs or videos that complement or expand the story. Please note that any graphic material must be of good quality.

Oh, it goes without saying that you need to be careful with spelling and grammar. I don't think you'll get the Pulitzer, but a minimum level of quality is required.

Have you ever sent out a press release or been featured in the media? Tell us about it in the comments.