How to develop a strategy with Google Marketing Platform?

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When developing a strategy, it is important to establish a structure for insertion orders.

Where these can include the three types of order lines; those that form part of the stages of a sales funnel .

1. Top of the funnel
Refers to the line item related to customer search.

These are broad line items used to find users, taking into account those who actually show interest in the ads.

The goal of this line item is to attract potential customers.

This way, you can expand your reach to discover austria whatsapp resource audiences, specifically those that represent the greatest profit for your brand or business.

For this order line it is recommended:

– Use low CPM bids .

– Create higher frequency limits.

– Use an automated bidding strategy with a cost-per-click target .

– Use channel targeting to eliminate inventory from low-quality websites.

-If you only want to reach new users, you should delete your own remarketing lists in your audience targeting.

2. Middle part of the funnel
Here are the segmentation order lines; based on behavior.

It has a slightly more specific segmentation and seeks to define existing audience lists more precisely.

This strategy aims to discover new audiences, especially those that are similar to the target audience, for the development of the advertising campaign.

For this order line it is suggested:

-Invest a bid of $1.50 to $2.50 in order to gain impressions. In case you cannot spend the daily budget, make sure to increase the bid.

-Create a frequency limit of one impression per day, depending on what your budget is.