Benefits of Marketing Automation

[monira#$1244]

Boost sales without damaging customer relationships.
 

If you take a sales approach too early, it could mean your relationship with your customer is permanently damaged. After all, no one likes a salesperson who comes off as pushy and tries to pressure them into buying when they don’t feel they need the product. With marketing automation, you can determine when a prospect is actually engaging with your website and researching your product or business. This makes it possible to only reach out to hot leads with sales calls, then nurture colder leads with helpful content and email newsletters.

 

Don't miss a sale.
 

According to a 2018 study by B2B research firm SiriusDecisions, when a company fails to close a deal with a prospect and then proceeds without any follow-up contact, 80% of these lost customers end up buying from a competitor. However, marketing automation makes lead nurturing much easier, with email marketing features and notifications that remind you to take action after a period of no contact.

 

Especially for B2B businesses, the buying process itself is long and complex, but once a customer decides to buy a product, they often choose a vendor in a very short period of time. Marketing automation can alert ghana telegram number database your sales reps when a previously inactive lead suddenly heats up, so you can approach them within this small window.

 

Close sales more efficiently.
 

Without marketing automation, the outcome of a sales call depends entirely on the sales representative’s abilities and efforts. Naturally, there will always be people who have a knack for sales, are charismatic and good negotiators, and there will also be people who don’t find sales easy. However, this gap can be bridged with marketing automation, as the entire sales team has access to the hotlist, and they are confident that the prospects they are approaching are interested in their products. This gives anyone a good chance to make a sale, even your weakest salesperson.

 

Increase your click-through rate (conversion rate).