Where are your competitors most active?

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Your last step in the research process is japan business email list conducting a competitive analysis. By taking a closer look at the social media strategies of your top competitors, you can uncover valuable insights that you might have missed when focusing solely on your efforts.

Social media is an incredible resource for competitive intel. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. If you see your competitors thriving on a particular channel, it’s a strong signal that it’s worth exploring your presence there, too.

An overview of Sprout Social's Themes user interface, showcasing the Add Themes and Theme Trends tools.
If you want to dive deeper into your analysis, consider using a social listening tool. With Sprout’s Social Listening capabilities, you can create Competitive Analysis Topics and break down the data by specific Themes. This way, you discover which messaging from your competitors resonates most with audiences and where they’re making the biggest impact.

Prioritize the right social media networks for your brand
There’s no one-size-fits-all answer to which social media networks your brand should prioritize. The key is to combine consumer insights, data and your marketer’s intuition to make the best decisions.

Luckily, when it comes to consumer insights, we’ve got you covered. Our survey of over 4,500 consumers reveals what people really expect from brands on social media—and how those expectations vary across different platforms. Dive into the 2024 Social Media Content Strategy Report to discover which content types your team should focus on and where to direct your energy to create the most ROI.