Throughout these centuries of changes and evolutions, marketing has been done in countless different ways.
Marketing has undergone various changes and evolutions, but always maintaining the same objective: making a consumer interact with your brand and become a customer.
Outbound Marketing
Outbound Marketing or traditional marketing is the set of actions aimed at selling products or services to users in a unidirectional manner , that is, communication is always carried out from the company to the user and not vice versa.
Its main objective is to attract the consumer in an incisive way, using tools such as telemarketing, direct mail, spam emails, magazine ads, outdoor ads, pop-ups on websites and remarketing.
Outbound marketing is characterized by being presented dominican republic whatsapp resource in an intrusive manner, and without the person expecting it.
It also has the disadvantage that if the product sold is not what the person needs at the right time, the advertisement will have little effect on them.
Nowadays, outbound marketing has been losing ground to inbound marketing. This is because users' time is increasingly limited and they do not want to be interrupted repeatedly by offers they are not interested in.
Similarly, users generally do not welcome cold calling, just as they do not usually pay attention to spam emails.
Similarly, intrusive advertising that you encounter when browsing the Internet fails to effectively capture your attention .
This is why inbound marketing is so important today. Users are eager for content that responds to their needs, content that they expect and that helps them make a decision during the purchasing cycle.