Hijacking Search Queries In many searches with germany email list navigational intent, users will benefit from being taken directly to a content page, rather than a results page. For example, a search on SEOmoz.org for 'ranking factors' could be improved by taking a user directly to the Ranking Factors page, rather than the search results page for that query. , instead of a search page, is that it encourages users to link to your well crafted page for 'widgets' rather than just the 'widgets' search results page - which is less likely to rank in Google and less likely to convert.
It wouldn't take long to do a review every week / month of the top hundred searched-for terms, identify navigational searches, and map these to the intended target page. Have a unique URL for each search result If your search results URL isn't unique to the search query submitted (e.g.: because you have used a POST form directly to the results page) means you could be missing out on the opportunity for lots of search traffic.