What is a sales pipeline?

[samiaseo222]

A sales pipeline is a spreadsheet that outlines the process your leads are going through during the sales process.

It represents who they are, the stage of the funnel they're at, and other relevant information concerning the end goal of the sales process.

Thanks to this sales pipeline, sales reps chairman email lists are able to see clearly how to track and manage their sales opportunities, allowing them to prioritize activities, forecast revenue, and identify potential bottlenecks or areas for improvement.

Sales pipeline vs sales funnel
Sales pipeline and sales funnel are two different terms that tend to get mixed up.

They are in fact related terms, as they both describe the sales process that your leads go until becoming customers.

However, these terms focus on different aspects.

The first difference between both terms is the fact that the sales funnel centers around the lead and is the journey that your lead takes down the sales process, whereas the sales pipeline is centered around the sales rep, who moves the lead toward a deal close.