What is a point of sale manager?

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The first point we must understand to know what the work of a GPV is to know the Point of Sale :

The Point of Sale is the space where products and services from one or more brands are marketed . This space is physical, for example a store or a stand located in a shopping centre, and it can have a digital version, for example an online store.

Point of Sale Managers are on the front line of the physical point, they are responsible for optimizing the image and sales of the product , above all maintaining its presence in the mind of the consumer through pamphlets, samples, promotions, informing about new offers, etc.

Another fundamental point is that they must ensure that the poland whatsapp lead commercial policy of the brand for which they work is complied with and that the parameters imposed by it to achieve the desired number of sales are met , and in the end they are responsible for the visibility , the price , the product , that is, everything that reaches the customer in person .

Of course, to carry out all this control and work, it is necessary for Point of Sale Managers to have a wide variety of technological devices to help them with this, importance-point-of-salecode readers, computer programs, and in recent times it has even become fashionable to place touch screens in stores to rate our shopping experience as customers .

We must take into account the importance of dealing with people; the Point of Sale Manager is the visible human face of the brand ; the customer will always prefer this close contact, so it is essential that the manager personalizes what the brand wants to convey.

The vast majority of purchasing decisions are made at the Point of Sale , not only because of the factor of seeing the product in person, but also because of the security that comes from making a purchase with the help of someone who can advise you.

At Salesland we are very clear about all of the above and that is why one of the keys to our strategy when advising companies is the Point of Sale and its managers. That is why we constantly ensure that our Point of Sale Managers are as well trained in the subject as possible to offer both the brand and the customers the best possible experience.