User interface of Sprout's Sentiment usa business email list Summary tool, where you can see sentiment trends over time, net sentiment score and key messages related to a brand's sentiment.
Have a crisis plan ready—and hope you won’t need it
As the adage goes, “Plan for the worst. Expect the best.” Even if you thoroughly vet influencers and craft iron-clad contracts, you should still have a crisis plan ready.
The key elements of an influencer crisis plan include:
Risk scenarios: List all of the potential crisis scenarios you could encounter during an influencer marketing campaign (e.g., negative publicity or offensive content unrelated to your brand/products, influencer misconduct that violates your contract, etc.).
Crisis team: Assemble your A-team, and detail all of their roles and responsibilities in the event of a crisis. Also include who your key decision makers will be.
Communications plan: Outline your internal and external communication protocol and channels, and have pre-drafted statements prepared for each risk scenario.
Influencer coordination: Make a plan for communicating with the influencer(s) related to the crisis about any required actions or guidance.
Legal recommendations: Include potential legal actions that might be necessary in each crisis scenario. But remember to work with your legal team in the event of an actual crisis.