knowledge of the ranking features of search engines;

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knowledge of the basics of Internet marketing;
understanding the nuances of optimization of each search engine;
knowledge of the principles of browser operation on different devices;
basic knowledge of layout principles (at least to assess quality and find errors);
knowledge of web analytics and usability basics;
understanding the differences between “white hat” and “black hat” optimization;
knowledge of tools and methods for attracting traffic.
An SEO marketer should be able to:

to compile a semantic core, as well as technical specifications for specialist performers;
work with programs for website optimization singapore email list and semantic core collection;
write and edit texts in order to set tasks for authors and evaluate the results;
work with external sites to attract traffic;
set goals and set KPIs;
form a unified SEO strategy.
Personality characteristics
Of course, knowledge determines the possibility of working in the specialty in principle. But it is no less important to have such character traits that will be useful in everyday activities. For an SEO marketer, these are:

Perseverance and attention to detail. An SEO marketer spends most of their working time solving monotonous tasks. At the same time, it is important not to miss anything, since even a small detail can significantly affect ranking and, accordingly, the volume of traffic.
Multitasking and self-organization. An SEO marketer often has to perform several actions simultaneously or quickly switch between tasks. And it is very important to do everything on time, since late optimization can also cause traffic loss.