By the eighth week of the campaign, Appier and 111% decided to implement a new strategy to further optimize ROAS. Under the hypothesis that the Kakao Biz Board housed users with consistently high ROAS, the team shifted their focus to exclusively target new users on this platform. To avoid ad fatigue and optimize budget allocation, they excluded users who had been reached in the past 30 days.
This strategic adjustment proved highly effective, as it allowed the benin mobile phone number list campaign to tap into fresh, high-value audiences on the Kakao Biz Board while maintaining the strong conversion rates and ROAS that had been achieved earlier. This approach not only boosted the campaign’s overall performance but also provided valuable insights for future user acquisition strategies.
Leveraging Insights for Long-Term Success
The collaboration between 111% and Appier highlights the impact of data-driven decision-making in user acquisition. By targeting high-performing ad inventories like the Kakao Biz Board and applying innovative ad formats, 111% exceeded their ROAS goals, setting a new standard for game launches.
"With the adoption of the CrossX AIBID solution and close collaboration with Appier’s expert team through their managed services, we achieved results that significantly exceeded our initial ROAS targets for the ‘Luck Defense’ campaign. Appier’s experience and expertise in various markets are anticipated to greatly benefit the global expansion of ‘Luck Defense’ and other 111% game titles in the future” said Sanghoon Lee, 111%'s Chief Strategy Officer.
As 111% expands Lucky Defense into new markets, Appier’s expertise and the insights from this campaign will be instrumental to their ongoing success in the competitive mobile gaming industry.