Lower cost. Compared to traditional offline advertising or complex online strategies (such as content marketing), targeted advertising will cost less. In addition, using this marketing channel, you will never go over budget: once you reach the limit, the advertising platform will stop showing your ads.
Instant results. Most online marketing strategies take a long time to achieve your goals. For example, SEO optimization brings the desired results after 6 months or more. On the contrary, targeted advertising is a great way to attract customers here and now.
Higher ROI. to your audience, you get higher conversion rates, improve sales, and increase revenue. Meanwhile, sophisticated targeting on advertising platforms allows you to reduce the cost per click. As a result, you get a better return on investment.
Advanced analytics: Most advertising platforms show your campaign's performance in real time, provide advanced analytics, and allow you to make timely changes to achieve better results.
Repeat engagement. First-time website chinese overseas africa phone number data or ad viewers rarely convert into customers. You can set up targeted ads to attract these potential customers to your brand again and again. This helps prospects move down the sales funnel to make a purchase.
These advantages make targeted advertising one of the most popular ways to promote a business online. For example, in 2016, European brands invested more than 16 billion euros in targeted advertising. Read more about targeted advertising statistics below.
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Targeted Advertising Statistics
Statistics are a great way to spot trends and gain useful insights. The following facts will help you better understand targeted advertising.
27% of internet users consider targeted advertising a convenient way to learn more about attractive products. Meanwhile, 51% of respondents believe that this type of advertising is an inappropriate use of personal data.
Young audiences are most positive about targeted advertising. 41% of respondents aged 18 to 24 like to discover new products through this advertising channel.
In 2018, contextual advertising was the most popular type of targeted advertising. Thus, 80% of European companies preferred it to behavioral and geographic targeting.
In 2016, 90% of digital media advertising market growth came from formats and processes that use behavioral information.
Behavioral targeting was found to be the most cost-effective form of advertising. The average click-through rate was 5.3 times higher than advertising that did not use behavioral information.
You may be wondering how exactly targeted advertising systems collect and use your data and online behavior. We'll explore the specifics further.