Product information management and disclosure system

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Toshiba Lighting & Technology Corporation, which deals in lighting-related products , handles more than 30,000 different products. The challenge is how to communicate information about all these products to customers.

We had been focusing on utilizing the web to strengthen the dissemination of product information, but this was only to supplement the paper catalog. Therefore, we decided to introduce a product information management and disclosure system with the aim of strengthening our promotional power.

After the implementation, it became possible to doctor database automatically register basic product information on the web page by linking with the product master database. Furthermore, discontinued products can be instantly removed from the list, which has also had the effect of reducing the burden of web page maintenance work. In addition, the improved navigation has enabled customers to reach the information they need in the shortest possible route, which has resulted in improved convenience for viewers.


For B2B companies such as manufacturing and retailers that want to conduct efficient sales, expand their business, and build trust with customers, we recommend using sales support services. This will help resolve issues in sales activities and reduce the burden of work. As in the case studies introduced here, there are many companies that have achieved positive results such as solving problems and increasing sales.