If you have your own team, you can reach out to larger customers and grow as a specialist. But if you have made the heroic decision to create an SMM agency, it is important to understand: most clients pay for a comprehensive service. To begin with, determine the full list of services that you plan to provide. For example:
business analysis and development of SMM strategy;
design of the client's social networks;
stable filling of pages;
communications with subscribers;
setting up targeted advertising;
conducting analytics and so on.
Next, decide what specialists you need: a marketer, a web designer, a targetologist, a copywriter, etc. Perhaps you will do some of the work yourself. However, as the number of projects grows, it will be uae email list difficult to do without assistants.
It is also important to find specialists who will handle financial, personnel and legal issues. An official business needs an accountant and a lawyer - at the initial stage, you can use outsourcing services.
After recruiting a team, it is necessary to prepare a "presentation" - a portfolio of finished projects. For the first cases, you can attract clients with discounts and bonus services. Then the success of the team largely depends on the quality of promotion of their services. With good work, word of mouth can help attract new clients.
Tip: To make it easier for your team to grow, use “niching.” Choose one market segment to work with. Once you become an expert in one niche, you can gradually master other areas.