Account to plan for at least 1 – 2 weeks to set up the recommended research design
Plan to have the questionnaire vary from country to country to account for cultural differences
Plan to have the qualitative and russia phone number example quantitative expected deliverables in the same format across all countries.
Don’ts
Do not plan to have one methodology fit all countries
Do not plan a tight timeframe as translations and fieldwork may take longer than expected
Do not plan for “a global solution” as the results may reveal that you need a specific country or regional solution.
Do not expect that one single research design will be appropriate across developed and emerging economies
Opportunities and challenges of multicountry market research
As with any complex research, multicountry market research has opportunities and limitations to be taken into consideration before starting the market study – and its main opportunities and challenges are the following: