The Step-by-Step Guide to Creating an Effective SEO Strategy in 2022

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To develop an effective SEO strategy, it can be helpful to have a process to follow. While it is essential to customize each activity to your business, a guide is a great place to start to get you on the right track and focus on the most important areas.

Below you will find a proven 11-step process that will help you create a successful SEO strategy.

1. Define your current SEO performance
If you don’t know how your site is doing right now, it’s nearly impossible to come list of georgia consumer email up with a plan to get to the next level.

For this reason, developing your strategy must begin by establishing benchmarks for your current performance. As a baseline, you should set performance benchmarks for:

Organic visibility
Keyword positioning
Branded vs. Non-Branded Traffic Breakdown
Use SEMrush’s Organic Research tool to gather this information, which you can then use to build your strategy.

Here you will find your current (and historical) organic visibility displayed as "Estimated Traffic Trends" in the "Traffic" tab of your Overview dashboard. You can also see the breakdown of branded vs. non-branded traffic.



Estimated traffic trends help you understand how your site's visibility has changed over time and how it is doing today.