Brand anchor text works well if you are citing a source or directly linking to a website.

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Examples “Use Semrush to check your site.” “Shop at Costco to find great deals on your favorite snacks.” “Visit Café du Monde to try their famous beignets." Brand + Keyword This type of anchor text includes a brand name (or brand phrase) plus an additional keyword or some contextual information. Examples “Check your backlink profile with Semrush Backlink Analytics tool ”.


“Run two errands at once by visiting Costco Pharmacy while you shop.” "Don't forget to try Café du Monde's famous beignets while you're in New Orleans." Exact match Exact match anchor text includes the exact keyword that the list of greece consumer email page you are linking to targets. For example, you can link to a page about sofa beds using the anchor text "sofa bed." Examples “The Semrush Guide to Link Building ”. “Check out the coffee tables from Conforama.


” " Gift baskets from Café du Monde". Keep in mind that Google may consider too many exact match anchor texts a red flag. Let's use the "sofa bed" example again. If you consistently use the anchor text "sofa bed," Google may have difficulty determining the structure of the page, which will make it difficult to rank. Partial match keywords Partial match anchor text includes a variation of the keyword that the linked page targets. This means that the target keyword is partially or fully included in the link text, along with other contextual words.