Providing appropriate information to customers

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It is not enough to make all information available to customers on the product site. Information that may be misunderstood, such as past product information, should only be available on support sites or internal product sites for call centers. If past information can also be student database managed in PIM and provided immediately when necessary, it will be possible to provide appropriate product information to both pre-purchase customers and post-purchase customers.

The important thing here is that if sales staff are manually handling such information provision services, they will not be able to focus on promotional activities that they should be working on, which could result in missed opportunities.By appropriately disclosing product information managed by PIM to customers and promoting self-service, and enabling the information to be quickly found within the company and provided to customers as needed, optimal sales activities can be effectively carried out for all customers.

Although the themes of sales activities that should be tackled vary depending on the industry and business model, by streamlining the product information provision work, which takes up a considerable amount of time for salespeople, salespeople can focus on more essential sales activities. In particular, in businesses that involve distributors and agents, by creating a system that does not place unnecessary burdens on distributors and agents, direct and indirect sales support activities become possible.