Known as the millennial generation, the Internet generation.
Looking at the current reality, we can say that Generation Y has completely changed the way they consume any type of product or service. Although they still make their purchases offline, the virtual generation decides when, how and where they will buy, long before visiting the store, restaurant or mall. Through a simple online search, young people can already know all the features, reviews from people who have already bought, prices and advantages of the products they are looking for. In addition, they are much more demanding regarding the service they receive and are rarely influenced by salespeople in their stores. This is also the generation that has given the most space to e-commerce (virtual stores) and online subscription services.
This is the first truly globalized generation. They grew up cpa email list in an era of economic ownership and have followed major technological advances.
Favorite communication and purchasing channels: Online, E-commerce.
- Generation Z: Born in the early 90s to mid-2010.
This is the generation of mobility, plurality and multitasking.
Get ready, this is the next generation that promises to revolutionize the market. They are restless young people who study while the TV is on, listen to music on their smartphones, post a photo on Instagram while interacting with friends on WhatsApp. How do they manage to do all of this at the same time? I have no idea!
The biggest challenge for companies to serve the next generation will initially be to find out which channel this audience will want to be served through. Experts estimate that the increase in the use of mobile devices will make Generation Z prefer to be served through social networks and/or instant messaging apps like WhatsApp . It is also expected that this audience will often avoid personal contact, consuming much more services and products online than the previous generation.