Oral Version Vs Written Version

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The names of the cans were chosen based on their popularity in the countries where they were sold.

While the first names Pierre and Élodie were found in France, in the United Kingdom it was Dave and Kate.

In China, it is considered disrespectful to use first names marshall islands business email list so the soda brand used terms such as "buddy" or "classmate," showing that it had grasped this cultural element of the country.

The online fashion retailer ASOS is the most telling example of localization in the online retail sector.

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Each time a new visitor logs in, the site automatically selects the correct languages, styles and currencies for the country of origin.

It even offers 10 different payment methods to satisfy as many people as possible, depending on the country of origin.

It is therefore not surprising that almost 60% of the company's sales are made to international buyers.

Why do we need localization? Your business can benefit from localization for many reasons. Here are a few:

Customers are more likely to gravitate toward companies they can relate to.
By purchasing your products or services, they will enjoy their experience even more. A satisfied customer means a loyal customer.
If you use the services of a localization professional, you will avoid mistakes that could impact your turnover and your reputation.
And you will also have a significant advantage over companies that attach less importance to this issue.
Avoiding localization pitfalls There are 3 common missteps to avoid in the world of localization: