For example, a sports e-commerce store could tag a customer as interested in golf when they click a link to their golf collection. Group your subscribers now that you have information about your subscribers, you can create groups based on this information. You can do this in the mailerlite dashboard. Go to subscribers , groups and click create a group . Give the group a name and press save . Next, you need to add subscribers to the group.
This can be done automatically when betting data user list a subscriber completes a form or survey, or based on how they interact with your campaigns. You can also manually add subscribers to groups on the subscribers page by selecting the box next to the people you want to add to your list and clicking add to group in the actions menu. For more information, I recommend reading the article how to create and use groups . Create dynamic email content adding dynamic content to your email is easy using mailerlite's drag-and-drop editor and rich text editor.
Simply choose the blocks you want to add and select which recipient group you want to display the content to. You can include dynamic elements such as: calls to action (cta) images text product blocks rss feeds surveys basically, any block you want to add to your email can become dynamic! You'll see an eye icon when you hover over a content block. Clicking on the icon will open a sidebar displaying targeting options. Here you can define who will see the dynamic content in your email.