Finance – car loans, installments, consumer loans;

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According to forecasts, by 2024, marketplaces will be able to control 54% of the e-commerce market in Russia.

Therefore, companies that do not yet offer products there should start doing so, and also not forget about promotion.

Setting up audience targeting
Target audiences narrow the list of those who can see the ad and optimize the advertising budget. This year, Yandex Direct has detailed the categories and added new segments.

Already now, 50 new segments are available for media and performance campaigns, including:


renovation and construction – recently netherlands telegram database moved in, planning renovation;
business – small and medium business, business owners, planning to open a business;
medicine – clinics, pharmacies, dentistry, dietary supplements;
auto – interests in specific car brands, etc.
In total, over 150 new targeting options should appear in Direct in the first half of 2023.