How to Segment Your Customer Base Using RFM Analysis and Apply the Results

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Stage 2. Selecting platforms for promotion
From previous checks, we already understood which competitors actively place context on Yandex search and use SEO optimization. But what about other channels? What traffic comes to them from social networks? Do they launch targeting? Or maybe they actively sell using email newsletters? Let's check.

What we analyze: what marketing channels are new zealand telegram database competitors using to attract customers.

Why: To complement and expand your marketing strategy. In some cases, to reduce it if you have too many advertising channels and not all of them are effective.

How: You can use the SimilarWeb service . Enter the competitor's website address in the search bar on the main page, click "Search", and then "Marketing channels". And you will see a diagram of the percentage of traffic from different channels, as well as a brief analysis. For comparison, you can "Add for comparison" your own or other sites at the top.

How Competitors Help Your Advertising Campaign: Where, When, and Why to Analyze Competitors