Then at its base there will

[relemedf5w023]

Let us provide some evidence of the relevance of Bitner's model for Russian reality. It is worth noting that the word order in the formula is of decisive importance. At the same time, more and more new "P"s appear in it, because the market does not stand still, demanding updated concepts, rejecting those that are no longer relevant. Nevertheless, for now we will take the basic seven "P"s as a basis.

If we imagine 7P as a pyramid, be basic components that become the starting point for many new products. More and more complex elements will appear towards the top.

If we analyze the b-2-c niche, we can see the obvious direction of market evolution in recent decades. Starting with universal and mass products, it gradually becomes more complex, moving towards unique products with a personalized approach to the client.

If we study the industrial market, its development path is somewhat similar to the consumer market: at the first stage, a product is created, at the second, the importance of service increases, and the most successful ones offer ready-made solutions to the client.

Let's consider the action of the Bitner pyramid in the impacts of overseas chinese consumers in uk of the Russian b2b market. Note that we do not elevate observations to the rank of an axiom, but only strive to share our experience.
7P in Industry
PRODUCT - Product

Let's recall the situation on the market 20 years ago. For participants of the b2b market, only standard products in a limited range were offered. Against the background of the recent deficit and queues, it was possible to launch a successful business by simply bringing a used production line from Europe. Demand grew exponentially, consumers were not spoiled, and the quality of the products was superior to the post-Soviet ones - it was not difficult to work in such conditions.

Gradually, the situation changed: the number of manufacturing enterprises increased several times, but to this day, opening a new company with a small capital is not so difficult. That is why some market segments are overcrowded with production lines and, accordingly, goods, sometimes exceeding the existing volumes of demand.