We have highlighted the basic feature of infinite scrolling: the reader arrives at a certain level of the page, a loading wheel is usually activated and new elements are loaded into the list. Without any action from the audience. The standard pagination is the one that presents numbers and arrows.
Pagination example
How does this system work? Usually there are the first pages of taiwan mobile number the archive linked and a tool to move forward and back. When there are many, there are ellipses and the link to the last one. There is an intermediate solution between these systems: load more.
What happens in this case? There is no pagination at the end of the list but a button that, if clicked or selected via smartphone, allows you to show new posts, articles or product sheets .
As you can imagine, such a radical solution can be the source of several reflections from the point of view of pros and cons. There are design and UX fundamentalists, together with SEO experts, who push towards ordinary pagination. The avant-gardists and revolutionaries, on the other hand, would like infinite scrolling everywhere. At most, load more. But are these solutions really always useful?
Why infinite scrolling is worth it
The substantial advantage concerns the possibility of exponentially increasing pageviews and content readings by eliminating a stumbling block related to the usability of the web page : the click. Especially from smartphones, it can be useful to have a continuous development of the archive to facilitate reading.
For an e-commerce browsed from a mobile phone this means an increase in potential sales ; for an online magazine that earns money through advertising we are talking about greater revenues related to clicks. In short, the main benefit of infinite scrolling: keep the public on the portal or blog for longer.