Useful letters are our expert information

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Informational
Useful
Selling

Information letters are everything that happens around and inside the company, this is news.

, something that can be applied in practice, we want to save for the future. Instructions, checklists, tips.

Sales letters, of course, inform about the product, about promotions, discounts, special offers.

In what proportion should these three types of content be maintained in the email marketing of a B2B company? Approximately equal, but you need to take into account the specifics of the business. For example, if you sell complex equipment, then you have a lot of expert information that the buyer needs, and useful content can take up half of the amazon phone number data or even more. If the market feature is frequent price changes, then you often send sales letters with commercial information, etc.
content plan b2b
When to send and how often?
It is important not to overdo it with the frequency of mailings in B2B. Sometimes 1-2 letters per month are enough. Of course, taking into account the specifics of the business that we discussed above. If your price list is expected three times a day, then so be it.

Now about the days of the week. Based on our experience, for business mailings we recommend sending letters on Tuesday and Wednesday. On these days, we see a higher percentage of opening letters and more clicks to the site. You can imagine that by Tuesday your partners have already survived Monday, but are not yet tired, like on Thursday and Friday
sending emails
Instead of a summary: what is the main thing in B2B email marketing ?
In B2B, the deal cycle is long, decisions are not made immediately. You need time to "persuade" the client to choose your company, and not some other.

To endure such a long-distance run, be restrained and interesting: write important, write infrequently, respect the client.

And, of course, do not forget about links and images in letters.