How to pitch a podcast

[samiaseo222]

Now that we've seen the importance of joining a podcast, let's see how to proceed and pitch a podcast.

1. Build your list to be a guest on a podcast
First things first, keep in mind that relevance is key.

You should aim to contact relevant podcast hosts that have exposure to your target audience. It's always quality, never quantity.

Get featured on both big and small pr directors email list shows, because they both represent brand awareness, as long as the targeting is done accordingly.

Assess the relevant podcasts by simply typing “your industry + podcasts” on Google search.

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You can also go directly on platforms such as iTunes or Spotify.

Enter your keywords in the search bar and check out the results.

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Or, you can also use Listen Notes . This is a podcast search engine that will suggest podcasts according to specific keywords you enter.

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Once you have a solid list, start to gather information.

Begin with classic info such as first names of hosts, names of podcasts, email addresses, etc.

Btw, we'll leave you with the easiest ways to find someone's email address .

And then the true research and qualification begin. Understand their listeners, listen to some episodes, and spot important insights you can leverage in your cold email templates.

With this information, it's going to be much easier to come up with icebreakers and identify common ground with the host.