Tips to grow your business with Facebook Ads [+ Strategies]

[seonajmulislam00]

The first two names that come to mind when you think about the online advertising map are Google and Facebook Ads . And it makes sense that this is the case. So, how is advertising on Facebook so important for companies?

Go straight to the content that interests you!

Facebook Ads – Types of Ads
5 Strategies to Generate Engagement on Your Facebook Ads
Improving communication: 5 keys to complement your ads
Partly because the numbers back up these two major advertising mediums. Businesses find several reasons to invest in them, and one of those reasons is that they provide good returns. For example, for every dollar businesses invest in Google Ads, they have an average return of two dollars.

When it comes to Facebook, 64% of consumers say that the social india phone number lead network has encouraged them to make purchases . If your goal is to grow your business, there is no room for doubt about the benefits that a Facebook Ads strategy can give you.

That's why, in this post, we'll guide you through the basic steps to understand why it's important to invest in Facebook Ads, how it works, the benefits it has for your business, and the ways to put it to good use.

How to advertise on Facebook Ads
Facebook Ads — Types of Ads
First of all, it is important to distinguish between the different types of ads that Facebook offers. When it comes to advertising on Facebook Ads, you will essentially find two main categories: ads classified by objective and by format . Knowing a little about them will help you understand how the platform works.

If you choose to target by objective , different campaigns are enabled with this goal in mind. These can be branding campaigns (for example, “Reach” and “Brand Awareness” campaigns), they can have the objective of achieving conversions (conversions, leads, etc.) or they can be campaigns to generate consideration (for example, campaigns to generate conversations, known as “Messages” campaigns).

While all of these strategies are closely related and perform an interrelated task, each one emphasizes a particular goal. That is why they are classified by objectives.

On the other hand, you can also set your advertising based on the ad format. This type of advertising has to do with choosing how you want to tell your story : with photos, with video, through a sequence, a collection or a presentation.

In this sense, it is very important that when advertising on Facebook you take advantage of the possibility of using videos . The statistics on videos on Facebook are surprising: every day, 100 million hours of video are watched . There are about 500 million people who watch videos on this social network every day , which gives 135% more organic reach to videos than to photos. And videos are not only important on Facebook . By 2020, they will make up 80% of all internet traffic .

Facebook video statistics
Both Google and Facebook advertising have a huge reach. They are the two most effective means of reaching huge percentages of Internet users .

However, Facebook is a much more dynamic platform and has a completely different audience than Ads – after all, this audience comes from a social network, not from specific internet searches. While on Google you can rely on geographically targeted campaigns, on Facebook you can take advantage of demographic statistics that will help you capitalize on the dynamism of this audience (for example, knowing what their interests, behaviors and preferences are will help you run more precise campaigns).