Data and Analytics: the best response to face the crisis

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Data and Analytics provide organizations with the adaptability to change and the ability to respond quickly that is needed today.
Today, companies have a big issue in mind: optimizing their commercial management to face a volatile and changing context.

Information management and data analysis can provide organizations with the dose of adaptability to change and the ability to respond quickly that is needed today.


If there is one thing we have learned, it is that “the only office 365 database is change” and that those who had the greatest capacity for reaction and adaptability were the ones who best managed to stay strong during the pandemic. Learning this means being one step ahead to win in the present and be better prepared for the future.



Data Integrity and BI: The Strategic Value of Integration



How can data management and analysis help?
We have already analysed in other posts that there are no business processes that can do without data and it has been proven that it is much more effective to work with well-integrated relational information. That is why, today, management strategies based on Data Management concepts in the era of Data 4.0 are the ones that make the difference.

Rapid response, adaptation to the context and anticipation of customer needs are variables that are directly related to effectiveness and efficiency in making correct and timely decisions depends on them.

Data management also has a direct impact on the possibility of generating a profitable growth path. Leading the change today is the key to being the first to grow again when the "new normal" is finally established.

In this sense, we could point out 3 necessary steps to take a solid path towards efficiency, based on data analytics:

Resilience: The process of monitoring and adjusting data platforms to take greater advantage of the cloud.

Realignment: Optimizing and modernizing that data and infrastructure to drive better business outcomes from it.

Payback: Investing in tools that focus on speed, performance, and future scalability.
Data is at our fingertips… but are we really making the most of it?



Reviewing this three-step path brings us face to face with the possibility of analyzing how flexible our management of the cloud is in terms of data generation, analysis, interaction with that information and adaptation to it.

Uniting and analyzing data in a centralized, cloud-based manner enables “the numbers to talk” and, consequently, allows companies to solve challenges and operate smarter, driving change with actionable insights at high speeds.