How to recognize a business that uses Stone Age tools to attract customers? The Stone Age has 3 main tools:
Stone Age Tools
"Hooray! We have a website. Things are going to go smoothly now."
Example of a Stone Age tool. Website
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What is a conversion site?
You made a website and are sure that it will go well. Now buyers will somehow find out about the website, come and leave a request.
But it doesn't work. Money is invested, no use.
You go to your social networks and start actively reposting.
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2. Attempts in social networks
Example of Stone Age tool. Attempts in social networks
Solid reposts from the company community to the personal page. You are trying to tell your friends-subscribers: "So we have an online store!"
Friends from your personal page unsubscribe or hide your posts.
that the store itself does not attract people. You need to promote it and move on to the third tool of the Stone Age.
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3. Basic SEO
Example of Stone Age Tool. Basic SEO
You don't have the working capital and investment funds for, for example, paid controlled advertising. So you come up with the idea of SEO.
How does she come?
You enter the query "Buy a piston compressor" or "Buy a cake as a gift for grandpa" into a search engine. And you don't see your website in the results.
How is that possible? You made a great website, why isn't it being searched for?