It is recommended to actively use them as they are less expensive than holding seminars or exhibitions in person. If you would like to know how to attract attendees to a webinar and the key points to making it successful, please read the article below. Also check out this article 7 ways to attract visitors to a webinar? A complete introduction to the know-how for success Trend 6: Customer Success Customer success is a trend in B2B marketing that involves helping customers "succeed" through the provision of products and services.
The reason why customer success became a trend was germany telegram data the spread of subscription-based business models. In particular, in the IT industry, there was a tendency for businesses to do what is known as a "one-time sale" model, where the job was completed once the system or software was delivered. However, in recent years, with the spread of subscription services, there has been an emphasis on ensuring that customers continue to use the service even after delivery and maintaining a high level of satisfaction.
It is becoming important not just to deliver products and services, but to think about the customer's "success" beyond that . Trend 7: Video Marketing Video marketing is also now a trend in B2B marketing. Video marketing has traditionally been used primarily in B2C business, primarily on social media, but with the spread of 5G, the video market is expanding and it is now often used in B2B marketing as well. The biggest advantage of videos is that they can convey the appeal of a product or service concisely in a short amount of time.