It is difficult to understand what services are being offered

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Therefore, it is important not to lower the priority from the perspective of cost-effectiveness or to focus only on cost reduction.As can be seen from the "2:8 rule," which states that "80% of sales are from repeat customers," a company needs repeat customers to make stable profits. But do you have a clear grasp of the proportion of repeat customers among the new customers you have acquired? In this article, we will explain why the percentage of repeat customers is important and the difference between "repeat rate" and "repeat customer rate.


" table of contents What is repeat rate? How hong kong telegram data to calculate repeat rate Why repeat visit rates are important Estimated repeat rates by industry The difference between repeat rate and repeat customer rate Reasons why repeat visit rates are not increasing How to increase repeat visits Acquire new and repeat customers What is repeat rate? The repeat purchase rate is a value that indicates the percentage of repeat purchasers (repeaters) out of all customers who have purchased a product in the past.


It allows you to understand what percentage of all customers have purchased a product more than twice. New customer acquisition rate calculation How to calculate repeat rate The repeat rate is calculated using the following formula: Repeat rate (%) = number of repeat customers in a certain period ÷ cumulative number of new customers x 100 For example, if you have a total of 1,000 new customers and 200 of them are repeat customers in a given month, then your repeat rate would be 20% (200/1,000/100).