Insert sales link Once you have configured

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Measure the sales you generate by email through MDirector: and inserted this data and have sent it, MDirector will begin to give you a more extensive report on the behavior of your e-commerce users. Results and analysis In addition to the report on openings, bounces and unsubscriptions provided by MDirector, if you use sales links in your email marketing campaigns, you will be able to find out much more precise information: total purchases, average purchase and cart spending per user, as well as all abandoned carts that have been generated by this means.


With all this data, you can also analyse and increase the ROI of your campaigns, optimising each euro invested to the maximum. Measure the sales you generate by email through MDirector: Results office email list of email sales Another thing to keep in mind is that email marketing is the channel with the highest known return on investment, according to the report of the North American Direct Marketing Association , which shows that for every dollar invested in email, a return of 40 dollars is achieved. One of the main dilemmas for any player in the digital advertising universe is how to avoid the increasing use of Ad Blockers.


And with good reason. According to a study by Global Web Index , up to 70% of mobile users are blocking ads or are interested in doing so. A worrying figure, to say the least, which quickly pushes us to think of alternatives to avoid it. User dissatisfaction with certain types of online advertising is no longer news. However, there are many misconceptions about the reasons for this dissatisfaction. Therefore, in order to know how to avoid the increase in the use of Ad Blockers, it is important to identify the motivations that lead users to do so.