Lead nurturing is an important measure to lead to sales negotiations, but if you cannot determine whether a customer is highly or low interested in your company's products and services, your approach may be in vain. For example, if you try to set up a sales meeting with a customer who has little interest in your company's products and services, it is clear that it will not work.
On the other hand, what if you approached customers korea telegram data who are highly interested in your products and services based on the information quantified by scoring? Depending on the approach, you may have a higher chance of leading to a sale than if you just approached them blindly. In this way, by performing thorough scoring, you can make sales without missing out on customers who are highly motivated to buy.
Customer scoring is extremely effective in a company's marketing activities because it makes it easier to secure stable business opportunities.
In marketing, the group known as "hot leads" who have a strong interest in a product or service only accounts for a small percentage of the total. In other words, the number of customers who need to be approached immediately in order to close a sale is extremely limited.